FREE440 lead buyers and sellers, plus the funnels they run. Takes about 14 seconds.

The free PPL BlackBook · Updated Oct 2026

Every company that buys leads. Every funnel that gets them.

Find more buyers for your leads and copy funnels that already convert. 440 lead buyers and sellers with signup pages and contacts, plus 100+ live funnels and 340 running ads across 25 industries.

  • ✓
    More buyers, more per lead. See every company that pays for leads in your vertical, and where to sign up.
  • ✓
    Launch a vertical in a day. Copy a funnel that's already getting traffic, question by question.
  • ✓
    Stop guessing on ads. Study ads that have been running for months, some since 2022.
Drew Carrell
Drew CarrellOwner, Leadzolo · Inc. 5000 #32 · $150M in ad spend
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Real lead gen funnels on phones with real Facebook ads around them, all from inside the BlackBook

REAL FUNNELS AND REAL ADS FROM INSIDE THE BLACKBOOK

440
companies that buy and sell leads
25
industries, sorted and color coded
100+
live funnels walked step by step
340
running ads, 187 of them videos

What it gets you

One lead. Fourteen companies ready to pay for it.

If you sell roofing leads to one buyer, you're one bad week away from zero. The BlackBook lists every roofing buyer we found, with the page to sign up. Same for 24 other industries.

More money per lead

More buyers bidding means you sell to whoever pays the most, not whoever you happen to know.

A business that survives losing a client

When one buyer pauses, you've already got the next ten on the list.

Your next vertical, mapped

Pick an industry, see who buys, copy a funnel that's working, launch.

1
You generate one roofing leadHomeowner, wants a replacement quote
eLocalBUYS
InquirlyBUYS
Koalaty LeadsBUYS
Lead EnhanceBUYS
499 GroupBUYS
Partners EdgeBUYS
QuickHomeFixBUYS
PolyaresBUYS

+6 more roofing buyers, each with a signup link, in the BlackBook

The Black Book sheet with company roles and signup links, plus a real debt relief funnel walked step by step on five phones

What's inside

The list and the swipe file we wish we had on day one

  • 01
    The Black Book. 440 companies, who buys and who sells, what lead types they work, a contact, LinkedIn, and the page where you sign up.
  • 02
    25 industry swipe files. Insurance, Medicare, roofing, solar, mortgage, debt, legal, home services and more.
  • 03
    Funnels taken apart. Desktop and mobile screenshots, every form question in order, and the consent wording the big players use.
  • 04
    Ads that are running right now. Hooks, copy and downloadable videos.

A few things we found

Some of this is wild

Debt relief

One company runs the exact same ad under four brands. Union workers, Christians, seniors and veterans. Same words, different logo.

Mortgage

A live funnel getting real traffic still has "CLIENT NAME" sitting in its consent text.

Auto insurance

One of the biggest funnels asks 29 questions before it asks for your name.

Mass tort

One law firm takes the calls for two different "independent" claim brands.

Health insuranceLife insuranceAuto insuranceMedicareFinal expenseHome insuranceRoofingSolarWindows & doorsHVACBath remodelRemodelingPlumbingPest controlMovingMortgageDebt reliefPersonal loansBusiness loans & MCATax reliefCar accidentPersonal injuryMass tortSSDIHigher education

Who it's for

If you touch leads, you need this

The landing page is a 15 minute job. The money is in how much you get paid per lead and how many buyers you have. This hands you both.

Agency owners

Your retainer clients already pay someone for leads. See who else buys them in your vertical.

Lead sellers

One buyer isn't a business, it's a boss. Find the next ten in your industry and the page to sign up.

Media buyers

Model funnels that already get traffic instead of guessing. Every question, in order.

Drew Carrell

We built Leadzolo to #32 on the Inc. 5000 (#2 in marketing and advertising) selling leads every single day, after $150 million in ad spend over ten years. This is the research we do before we launch anything. Now it's yours.DREW CARRELL · LEADZOLO

Questions

Is it really free?

Yes. No card, no trial. We'd rather you see how we think and come back when you need help scaling.

What format is it?

A Google Sheet with all 440 companies, plus a Google Drive folder with 25 industry swipe files: screenshots of every funnel step, ad screenshots and downloadable ad videos.

How current is it?

The funnels and ads were pulled in October 2026. Some ads have been running for years, which is the point: those are the ones making money.

Do I need to be in pay per lead already?

No. If you run a retainer agency or buy media for clients, it shows you who's paying for leads in your space and what their funnels look like.

What's the catch?

No catch. Some people who grab it end up joining our free Hybrid Agency group, and a few end up working with us. That's it.

Get the whole vault

The sheet, all 25 swipe files, every screenshot and every video. In your inbox in two minutes.

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